The Flooring Blueprint

HELPING FLOORING BUSINESSES TO

SCALE, SELL & SUCCEED

ENDORSED BY INDUSTRY EXPERTS

TRUSTED BY
INDUSTRY LEADERS

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WELCOME TO THE FLOORING BLUEPRINT

WE HELP YOU TO:

BUILD & OPTIMISE YOUR ONLINE STORE

Whether you’re starting from scratch or improving an existing website, we set up platforms like Shopify and ensure they work efficiently for your business.

DEVELOP STRONG BRANDING & DIGITAL PRESENCE

From logo design to social media marketing, we make sure your brand stands out and attracts the right customers.

IMPLEMENT DATA-DRIVEN ‍STRATEGIES

Using reports and analytics, we help you make informed business decisions that drive growth and improve sales.

STREAMLINE YOUR OPERATIONS
& LOGISTICS

From stock management to customer service, we ensure your online flooring business runs smoothly, reducing costs and increasing efficiency.

ENHANCE YOUR SEO & ‍ MARKETING

We improve search rankings and attract more customers through strategic content, paid ads, and organic growth tactics.

GROW AFFILIATE & PARTNERSHIP NETWORKS

We help connect your flooring business with estate agents, interior designers, and home renovation influencers to drive more sales. By setting up an affiliate program, you can build long-term partnerships that expand your reach and increase conversions.

THE SIMPLE PART

HOW TO GET YOUR VERY OWN BLUEPRINT

THE FLOORING BLUEPRINT METHOD

1

Free Discovery Call (15 Minutes)

• We start with a quick 15-minute call to understand your business, challenges, and goals.

• This helps us see where you need support and whether we’re the right fit for you

2

In-Person Business Audit (Free Consultation)

• We visit your showroom to analyse your current operations, processes, and systems.

• We identify inefficiencies, gaps, and opportunities for growth.

• Think of it as a mini audit to assess how you can scale and improve.

3

Tailored Growth Plan

• After our assessment, we create a clear, actionable plan outlining:

✔ Process improvements

✔ Stock management and online integration

✔ Branding and marketing strategies

✔ Cost-saving and revenue-generating opportunities

4

Ongoing Support & Implementation

• We offer flexible consulting options, including:

Monthly Retainers – Continuous support, strategy updates, and 1:1 meetings.

Fixed Fee Projects – One-time setup and optimisation for your business.

• Packages include direct access to us, ongoing advice, and step-by-step guidance to ensure you see real growth.

THE FLOORING BLUEPRINT

Our Story:

The Flooring Blueprint method

My name is Anhar Ali, and I bring over six years of experience in the flooring industry and a decade in the trade sector. I’ve worked hands-on in this space, learning the ins and outs of what makes a flooring business successful. Most recently, I helped scale an independent flooringAt The Flooring Blueprint, we understand the unique challenges facing independent flooring businesses today. Every day, we hear about high street shops closing their doors—businesses that have been around for years, struggling to keep up with the rise of online shopping. The truth is, customers now expect a seamless, convenient shopping experience. They want to browse, compare, and order flooring from the comfort of their own homes, with free samples arriving at their door within days. On top of that, customers are increasingly turning to platforms like Instagram and Pinterest, where they see beautifully designed homes and stunning flooring choices, using these images as inspiration for their own interiors. If your business isn’t online, or doesn’t have a strong social media presence, you’re missing out on a huge opportunity to connect with these customers and stay competitive.

That’s where The Flooring Blueprint comes in.

I’m Anhar Ali, and after spending over six years in the flooring industry and a decade in the trade sector, I’ve seen firsthand how difficult it can be for brick-and-mortar flooring businesses to adapt to the digital landscape. I’ve worked with many companies that struggle to keep up with the fast pace of online trends, often because they just don’t have the time or expertise to build and maintain an effective online presence. And I’ve watched so many of these businesses fight to stay afloat as the world shifts online. That’s why I started The Flooring Blueprint—to give independent flooring businesses the tools they need to succeed in a rapidly changing world.

I know what it feels like to be overwhelmed by the sheer volume of things you need to do: running a showroom, managing stock, dealing with customers—and then trying to juggle social media, build a website, and keep up with the competition. I’ve helped an independent flooring company grow from £800,000 in its first year to £5.4 million by putting the right digital strategies in place, improving operations, and leveraging social media to connect with customers. I believe that every flooring business—no matter how small—deserves the opportunity to thrive in the digital world.

We specialise in helping businesses just like yours transition to digital, making sure that you can keep up with the online competition, save money, and operate more efficiently. We don’t just help you build a website or run ads, we become your partner in growth, working with you every step of the way to make sure you succeed. Whether it’s building an optimised online store, improving your branding, or setting up 3PL logistics so that you can take orders and have flooring delivered directly to your customers’ homes, we’re here to help you make it happen.

At The Flooring Blueprint, we offer solutions that are both practical and personal, tailored to your unique business.

Together, we can build your online success. Let’s transform your business, embrace the future, and make sure your business not only survives, but thrives in the digital world.

Book a call today, and let’s get started on taking your flooring business to the next level

company from £800,000 in its first year to £5.4 million in 2024. This was achieved by implementing smart digital strategies, refining operations, strengthening branding, leveraging social media, and optimizing SEO and digital marketing.

I’m also incredibly passionate about entrepreneurship—helping businesses grow and reach their full potential. I have a keen eye for detail and love creating efficient, scalable solutions that help businesses thrive in a digital world. My mission is to empower flooring businesses to improve their operations, enhance their online presence, and make smarter, data-driven decisions.

With my consultancy, The Flooring Blueprint, I work with flooring companies to design tailored growth strategies that elevate their brand, streamline their processes, and boost their online success. Whether you need expert advice or ongoing support, I’m here to guide you through every step of your business growth journey.

Let’s transform your business and reach new heights together! 🚀

OUR PACKAGES

We use Clay & other systems to scale your outbound,
lower CAC and generate more outbound traffic

REVOPS & CLAY
ENGENEERING

Automate 90% of your sales and marketing outreach, so you can sell more
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built

REVOPS & CLAY
ENGENEERING

Automate 90% of your sales and marketing outreach, so you can sell more
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
Popular

REVOPS & CLAY
ENGENEERING

Automate 90% of your sales and marketing outreach, so you can sell more
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built
  • Fully custom Clay.com implementation with workflows & automations built

Success Stories

Small Business, Big Transformation

Lisa and Tom, owners of a boutique café, wanted a unique patterned tile flooring that would enhance their brand aesthetic.

A Contractor’s Secret to Faster, Flawless Installs

Mark, a professional contractor, was struggling with time-consuming manual floor planning for his clients.

A Contractor’s Secret to Efficiency & Profit

Michael, a professional contractor, was struggling with inconsistent measurements and wasted materials on job sites.

WHAT OUR CUSTOMERS SAY ABOUT US

Game-Changer for Our Social Media!

“We thought we had a decent social media presence at 8,000 followers, but The Flooring Blueprint completely transformed our strategy. In just 6 months, we grew to 26,000 followers, and the engagement has been unreal! Our posts now get way more interaction, leading to increased website visits and brand exposure. Customers actually recognize our brand from our content, and we’re seeing direct sales from Instagram and TikTok. If you’re in flooring and not taking social media seriously—get these guys on board!”
- Mohammed Ibby
Honest Floors

From Offline to Fully Digital – Stress-Free 3PL Setup!

“We always wanted to sell online but had no idea how to set up a system that didn’t require holding stock. The Flooring Blueprint helped us partner with a wholesaler and set up a seamless 3PL system. Now, customers order directly from our website, and their flooring gets delivered straight to their homes without us ever touching the stock. It’s saved us so much time and money, and our business has never run smoother. Highly recommend!”
- Ahmed Yusuf
Online Flooring Store

Expert Guidance That Made All the Difference!

“We knew we needed to improve our processes, but we didn’t know where to start. The team at The Flooring Blueprint audited our business and gave us a step-by-step action plan to fix inefficiencies and grow. We’ve streamlined our ordering system, improved customer service, and even increased our profit margins. The ongoing support and strategy calls have been invaluable. If you’re serious about growing your flooring business, this is the team to work with!”
— David Montomery
Textures Flooring

Innovative Social Media Ideas That Work!

“Before working with The Flooring Blueprint, we struggled with content ideas. We didn’t realize how important branding through content was until they helped us create a unique style. Now, when people see our videos, they instantly recognise it’s us. We’re getting more shares, comments, and even customers reaching out from seeing our content. Social media is now a real asset for our business, not just an afterthought!”
- Lesley Gunzler
Project Diaspora

GOT QUESTIONS?… WE’VE GOT ANSWERS

At The Flooring Blueprint, we specialise in helping flooring businesses transition to the digital age. Our services include digital strategy implementation, branding and marketing optimisation, social media management, SEO strategies, 3PL (third-party logistics) setup, and affiliate partnership management. We work closely with you to develop tailored solutions that streamline operations, reduce costs, and enhance your online presence.

We understand the unique challenges faced by established flooring businesses. Whether it’s building an online store, improving your social media strategy, or optimising your supply chain, we create a roadmap that’s customised to your specific needs. Our goal is to integrate digital solutions seamlessly into your existing operations, so you can expand your reach without disrupting your current business model.

By leveraging smart digital strategies, we help you reach a wider audience and drive growth. We refine your branding, improve your website and social media presence, and optimise your operations to ensure efficiency. Our expertise in SEO, digital marketing, and 3PL logistics also ensures that you’re not only competitive but positioned for long-term success in the online marketplace.

What sets us apart is our deep industry knowledge and hands-on experience. We’ve worked in every role within a flooring business, from sales to logistics, and have successfully scaled a flooring company from £800,000 to £5.4 million. This gives us a unique perspective and allows us to offer practical, actionable solutions that address real-world challenges. Our approach is both personal and results-driven, ensuring that your business thrives in the digital world.

The Flooring Blueprint

Meet The Founder

My name is Anhar Ali, and I bring over six years of experience in the flooring industry and a decade in the trade sector. I’ve worked hands-on in this space, learning the ins and outs of what makes a flooring business successful. Most recently, I helped scale an independent flooring company from £800,000 in its first year to £5.4 million in 2024. This was achieved by implementing smart digital strategies, refining operations, strengthening branding, leveraging social media, and optimizing SEO and digital marketing.

 

I’m also incredibly passionate about entrepreneurship—helping businesses grow and reach their full potential. I have a keen eye for detail and love creating efficient, scalable solutions that help businesses thrive in a digital world. My mission is to empower flooring businesses to improve their operations, enhance their online presence, and make smarter, data-driven decisions.

 

With my consultancy, The Flooring Blueprint, I work with flooring companies to design tailored growth strategies that elevate their brand, streamline their processes, and boost their online success. Whether you need expert advice or ongoing support, I’m here to guide you through every step of your business growth journey.

 

READY TO GET STARTED….

The Power of Branding in the Flooring Industry: Finding Your Niche, Knowing Your Audience & Building a Community