After spending over a decade in the flooring and trade industries, I’ve witnessed independent flooring stores—some open for over 30 years—close their doors for good. These were businesses built with blood, sweat, and tears. Family-run showrooms that once thrived, now struggling to compete with online giants offering lower prices, faster service, and nationwide reach.
I’ve sat with business owners who have poured their lives into their companies, only to watch foot traffic dwindle, profit margins shrink, and customers turn to online competitors. Not because their products weren’t good enough. Not because they didn’t work hard enough. But because the industry is changing, and independent flooring businesses are being left behind.
I’ve seen too many hardworking business owners lose everything!!
The truth is, today’s customers expect more. They want to browse and compare products online, order free samples from their phones, and have their flooring delivered straight to their homes. They find inspiration on Instagram and Pinterest, and they expect to buy what they see—easily and seamlessly. The big players have adapted, but many small businesses simply don’t have the time, resources, or knowledge to do the same.
I know how overwhelming it feels. Running a showroom, managing stock, helping customers—all while trying to figure out social media, build a website, and keep up with an industry that’s moving faster than ever.
That’s why I created The Flooring Blueprint – To level the playing field.
I’ve helped an independent flooring business grow from £800,000 to £5.4 million by implementing the right digital strategies, streamlining operations, and leveraging social media. And I want to do the same for others. Because I believe independent flooring stores shouldn’t just survive—they should thrive.
At The Flooring Blueprint, we don’t just build websites or run ads. We work with you to create a strategy that fits your business, helping you transition to digital without losing what makes you unique. From branding to online stores, social media to logistics, we help you compete with the big names—on your terms.
The industry is changing. But that doesn’t mean you have to be left behind. Let’s build your online success together.
Your flooring expert with over a decade in the trade. I know what it takes to thrive in the digital flooring space and I’m here to help you scale, sell & succeed.
My name’s Anhar, and I bring over six years of experience in the flooring industry and a decade of expertise in the trade sector. Throughout my career, I have gained hands-on experience across all aspects of the flooring business, developing a deep understanding of what it takes to build and scale a successful operation. I played a key role in scaling an independent flooring company from £800,000 in its first year to £5.4 million by implementing effective digital strategies, streamlining operations, enhancing branding, and optimising SEO and digital marketing efforts.
I understand the importance of minimising costs, avoiding costly mistakes, and running a business efficiently. My extensive experience has equipped me with in-depth knowledge of 3PL (third-party logistics), establishing courier partnerships, and developing tailored strategies for selling niche products like stair runners, which require a unique marketing approach.
Having worked in every role within a flooring company, I am well-versed in the daily challenges that flooring businesses face. With this firsthand knowledge, I have the skills and expertise to provide actionable solutions that will streamline your operations, improve efficiency, and help you successfully transition to the digital landscape.
Whether you’re starting from scratch or improving an existing website, we set up platforms like Shopify and ensure they work efficiently for your business.
From logo design to social media marketing, we make sure your brand stands out and attracts the right customers.
Using reports and analytics, we help you make informed business decisions that drive growth and improve sales.
From stock management to customer service, we ensure your online flooring business runs smoothly, reducing costs and increasing efficiency.
We improve search rankings and attract more customers through strategic content, paid ads, and organic growth tactics.
We help connect your flooring business with estate agents, interior designers, and home renovation influencers to drive more sales. By setting up an affiliate program, you can build long-term partnerships that expand your reach and increase conversions.
At The Flooring Blueprint, we specialise in helping flooring businesses transition to the digital age. Our services include digital strategy implementation, branding and marketing optimisation, social media management, SEO strategies, 3PL (third-party logistics) setup, and affiliate partnership management. We work closely with you to develop tailored solutions that streamline operations, reduce costs, and enhance your online presence.
We understand the unique challenges faced by established flooring businesses. Whether it’s building an online store, improving your social media strategy, or optimising your supply chain, we create a roadmap that’s customised to your specific needs. Our goal is to integrate digital solutions seamlessly into your existing operations, so you can expand your reach without disrupting your current business model.
By leveraging smart digital strategies, we help you reach a wider audience and drive growth. We refine your branding, improve your website and social media presence, and optimise your operations to ensure efficiency. Our expertise in SEO, digital marketing, and 3PL logistics also ensures that you’re not only competitive but positioned for long-term success in the online marketplace.
What sets us apart is our deep industry knowledge and hands-on experience. We’ve worked in every role within a flooring business, from sales to logistics, and have successfully scaled a flooring company from £800,000 to £5.4 million. This gives us a unique perspective and allows us to offer practical, actionable solutions that address real-world challenges. Our approach is both personal and results-driven, ensuring that your business thrives in the digital world.
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